JACKSON HOLE, WYO – The Travel & Tourism Board (TTB) has selected Colle+McVoy as agency of record (AOR) to promote travel and tourism to the area. The Minneapolis agency will lead strategic planning, creative, design, media planning and non-digital buying, social media content and influencer marketing. A national, integrated campaign will roll out this winter.
“Colle+McVoy came to us with a deep understanding of our marketing needs and a strategic and creative approach that incorporated the values of our community, including the importance that conservation and sustainability play into the Jackson Hole brand,” said Alex Klein, board chair. “We look forward to working with Colle+McVoy in developing a campaign to promote the shoulder and winter seasons while encouraging stewardship of our national resources.”
The competition was reportedly fierce as TTB members set their sights high. Colle+McVoy was excited for the opportunity.
“Nothing compares to Jackson Hole and we are thrilled to promote this beautiful, authentic and distinctive American destination,” said Christine Fruechte, CEO of Colle+McVoy. “We’re an agency of adventurers and outdoor enthusiasts who are passionate about conserving our nation’s most precious lands and natural assets.”
TTB has been searching for a new agency of record since dumping Barnhart Communications in February.
C+M’s Facebook post today was pretty cool: “The mountains are calling and we’re going. We are so excited to be named AOR for Jackson Hole Travel & Tourism! This means our staff adventurers and outdoor enthusiasts get to promote a beautiful, authentic and distinctive American destination they love. #LuckyUs#VisitJacksonHole Visit Jackson Hole http://bit.ly/2rdA9e2
