Last year's Town Square Lighting. The Chamber is dissuading families from gathering at Town Square for this years event due to COVID-19. Photo: Nick Sulzer // Buckrail

JACKSON, Wyo. — The Jackson Hole Chamber of Commerce has announced new plans for the Traditional Town Square Lighting and Santa on the Square.

Jackson’s Town Square Lighting, the day after Thanksgiving, is traditionally recognized as the event that rings in the holiday season in Jackson. Since this event can draw up to 2,000 people to Town Square, The Chamber is offering alternative options and encouraging people not to come to Town Square tonight. Instead, families can watch the action live online from the comfort of their homes before walking to main streets in their neighborhood to see Santa drive by in a fire truck.

The countdown to tonight at 5 p.m. has already begun, when everyone, anywhere will be able to see the famous antler arches light up.

Just after the lights turn on, Santa will depart Town Square on a fire truck and drive to Jackson’s neighborhoods, waiving as he goes. Santa’s route can be found here. Once he begins his trip, children will even be able to track Santa in real-time.

The Chamber also recently announced that Santa will not be visiting Town’s Square Stage Stop building in person this year, but other plans for the famous “Santa on the Square” event are in place. Children and adults can communicate with St. Nicholas via a direct mailbox placed just outside Stage Stop. Local mural artist, Haley Badenhop, will also create a photo opportunity in the same location, just outside Santa’s traditional Jackson cabin.

“Many Jackson families have generations of photos with Santa in the Stage Stop building on Town Square,” says Event Director Britney Magleby. “We wanted to find a way to keep that magical tradition alive, and bringing in a talented local artist allows us to do that in a really fun way.”

For more information on Town Square Lighting, click here. For more information on Santa on the Square, click here. Email britney@jacksonholechamber.com with any questions.

For additional holiday events, including “Santa Drops from the Tram”, visit The Chamber’s community events calendar.