JACKSON, Wyo. — Join us in celebrating everything that makes Jackson Hole unique and special for residents and visitors alike! 

The Best of the West Parade is our opportunity to showcase the spirit of our community.  This isn’t merely a holiday parade; it’s a celebration of the culture, history and heritage of our town. Jackson Hole is a vibrant community where rugged adventure blends with Western heritage, a vibrant arts culture and a boundless enthusiasm for outdoor recreation and wildlife.

The Best of the West Parade on May 24 is a legacy event of the 44th Annual Old West Days Festival, presented by the Jackson Hole Chamber of Commerce. This is the one festival of the year that truly embodies the community spirit of Jackson Hole.  

Winners of the 2024 Bronze Bison Award, Jackson Hole Airport. Photo: Chamber of Commerce

Being part of the Best of the West Parade is a great way for your business or organization to show its commitment to our community. It is a great team-building opportunity for any local business to promote their products and services. For a local sports team, it’s a chance to show off team spirit and rally fans. Non-profit organizations gain visibility and expand their outreach connecting with residents and potential donors who share their mission.  Schools have the opportunity to highlight student achievement and foster school pride, while youth organizations can cultivate a sense of community and encourage future participation. Joining the Best of the West Parade offers a unique platform where every organization can shine.  

Parade participation is as easy as you want it to be, and the opportunity for creativity is endless. If you have a vehicle with your logo on it and a group of employees or supporters who can walk alongside to hand out candy, you have the makings for a fantastic parade presence. More elaborate floats with themes, music or animals are encouraged as well.

Event Sponsorship = Community Support

In addition to the promotional advantages, participation in the Best of the West Parade is a powerful way to support the local economy and contribute to a longstanding community tradition. Additional sponsorship opportunities that offer greater exposure for your business during Old West Days are available. Over 10,000 visitors and residents enjoy the events of Old West Days each year. By aligning your brand with Old West Days, you are not only advertising your services or products — you’re investing in the cultural heritage of Jackson Hole and ensuring that our beloved traditions continue to flourish for future generations.

Contact Director of Events & Communications, John Morgan, john@jacksonholechamber.com, to learn more.

Parade registration is open until April 15. We encourage every local business and organization to seize this opportunity to celebrate, connect and shine. Let’s come together to create a spectacle that not only honors our past but also inspires our future. Join us on May 24 as we take to the streets celebrating The Best of the West in Jackson Hole. Sign up today.

For more information, visit www.jacksonholechamber.com/old-west-days, or call Special Events Coordinator Lyrica Miron at 307-201-2309.