JACKSON, Wyo. — Summer tourism is expected to slightly fall compared to past years based on the latest Lodging Destimetrics report from the Jackson Hole Chamber of Commerce.
The occupancy rate outlook for the next six months based on pre-bookings is at 54.2%. At the same time last year, pre-booked occupancy was 56.7%.
The report reflects occupancy rates and “on the books” reservations as of May 31 for 19 Jackson Hole properties.
According to the report, occupancy rates in May turned out to be slightly higher compared to 2022, at 49% compared to 45.9%. Reservations for June are also filling up. The “on the books” occupancy rate is 69.4% as of May 31. June 2022 finished at 60.2%.
One explanation from the Chamber for the uptick this summer is that the Jackson Hole Airport was closed in 2022 for all of May and most of June, likely keeping some tourists from visiting the valley.
On the revenue side, lodging properties reported a total of $7.5 million in revenue in May 2022. This May, revenue was nearly $11.1 million. Average daily room rates have increased about 12 percent year over year, according to the Chamber.
“Summer will undoubtedly be busy, perhaps not as we have seen during the ‘COVID years,’ but nonetheless, it will be busy,” says Kent Elliot, director of Destination global sales for the Chamber.
The six-month occupancy outlook as of May 31:
| Occ % as of 5/31/22 | Occ % as of 5/31/23 | historic actuals | |
| June | 60.2 | 69.4 | 66.6 |
| July | 73.9 | 62.3 | 81.6 |
| August | 60.6 | 50.9 | 78.8 |
| September | 54.6 | 49.6 | 78.2 |
| October | 27 | 26 | 46.3 |
| November | 3.5 | 5.8 | 20.7 |
