JACKSON, Wyo. — The Jackson Hole Ski & Snowboard Club (JHSC) Board of Directors today announced that Alison “Ali” Sehnert will become its next executive director effective August 1. Sehnert replaces Brian Krill who held the role for four years prior to departing this month.

“I am honored to be named the next Executive Director for the Jackson Hole Ski & Snowboard Club. I look forward to working with the staff and our community to provide the best opportunities for our student-athletes to pursue personal excellence in sport and in life,” Sehnert said.

With over 15 years of regional and national coaching experience, and nine years of national racing experience, the board felt Sehnert well-versed in what it takes to lead a successful club, the board stated in a press release.

“Ali brings her winter sports athletic, coaching, and leadership skills as well as her business management experience to JHSC,” said board president Dr. Shannon Owens. “We are excited to begin Ali’s tenure with the club and look forward to continued growth and excellence from the club and its membership in the years to come.”

Sehnert was born in Omaha, Nebraska. She moved to Adak Island, along the Aleutian chain of Alaska at the age of four. There her parents instilled a strong sense of adventure and determination in her sister and herself. Her family stayed on Adak for six years before moving to Fairbanks, AK, where she fell in love with Nordic skiing.

That love of skiing allowed her to train, race, and travel across the US and ultimately landed her a spot on the University of Colorado ski team. There she double-majored in Kinesiology and Fine Arts.

After graduation, Ali moved to Sun Valley, Idaho where she worked as the assistant Nordic director and coach for the Sun Valley Ski Education Foundation.

A move to Jackson Hole came in 2004 when Sehnert became the Nordic program director for JHSC. After nine years in that role, eight of which she also served as the development and marketing coordinator for JHSC she and her husband, Sam, decided it was time to start a family. They now have two wild boys, Seppi, 5, and Stanley, 3 1/2, and a new pup, Goose.

Sehnert managed Turpin Meadow Ranch as GM before returning to the JHSC, where she has been the competitive Nordic team coach for the past season. When away from the JHSC you can find her running, skiing, biking, camping, rafting, and generally trying to tire out her boys.