WYOMING \u2013 As the state of Wyoming begins to ease restrictions and return to a new normal, the Wyoming Office of Tourism\u00a0(WOT), in partnership with the Wyoming Business Council (WBC), is set to launch an in-state campaign to reunite communities and reawaken the local economy.\r\n\r\nAs an extension of the\u00a0WY Responsibly campaign, launched in the midst of COVID-19 to encourage people to use social distancing as a time to reflect and stay inspired, WOT and its partners will focus the new messaging on the crucial role residents have during the recovery phase.\r\n\r\n\u201cThe\u00a0WY Responsibly\u00a0platform\u00a0was created to be an interim approach to the \u2018That\u2019s WY\u2019 brand platform,\u201d said Diane Shober, executive director of the Wyoming Office of Tourism. \u201cNow with restrictions easing and new data emerging, we wanted to take our platform to the next level by urging residents to get out and support all local businesses.\u201d\r\n\r\n\u201cWe have already seen an overwhelming amount of compassionate, creative ways residents are rallying in support of their communities,\u201d said Josh Dorrell, chief executive officer of the Wyoming Business Council. \u201cAs we move into a new normal, Wyomingites should be the first to return to the main streets and mainstays; an important step in reclaiming our local economy.\u201d\r\n\r\nWOT and WBC set the campaign to launch in time for Memorial Day weekend.\r\n\r\n\u201cWe wanted everything to align nicely with the start of summer,\u201d said Shober. \u201cEspecially as our national parks and restaurants begin to welcome back visitors.\u201d\r\n\r\nThe month-long campaign will include multiple local radio and TV spots, along with diverse social media components. As the first phase of recovery for Wyoming\u2019s economy, WOT and its partners will continue to evaluate its marketing strategy for the rest of the year.\r\n\r\nDuring the very early stages, WOT asks to please keep in mind community health resources are small, while services and experiences will be limited. WOT and its partners ask all residents and potential visitors to continue to follow the latest health and safety guidelines to ensure collective wellness when exploring the beautiful outdoors or visiting local businesses.