JACKSON, WY — Each year, SHIFT recognizes individuals, initiatives, and organizations making “innovative, impactful and replicable contributions to conservation and public health.” The SHIFT Awards celebrate people doing on-the-ground work and meeting challenges at the nexus of outdoor recreation, conservation, and public health.

This year, 30 individuals and organizations will be recognized at the SHIFT Festival, which takes place October 16-18. Award recipients were chosen from a pool of more than 300 individuals plus more than 130 initiatives nominated in seven categories Non-Profit Leadership; Business Leadership; Public Land-Management Innovation; Technology; Youth Engagement; Research; and Adventure Athlete.

Patagonia founder and conservationist Yvan Chouinard is the first recipient of the new Lifetime Achievement Award, presented to an individual “whose commitment to leveraging outdoor recreation for conservation gains has brought the greatest value to American society.”

Each of this year’s award recipients has an impressive story. Learn about all 30 award recipients on SHIFT’s website.