TETON VALLEY, IDA – A lot has changed since Grand Teton Brewing Company became Wyoming’s first microbrewery in 1988. And, in many ways, a lot has stayed the same. What goes into their cans and bottles is still beer, ale, and soda of the highest quality—even when that canning and bottling is done on the other side of the mountains in another state.

The family-owned business announced this week it is refreshing its brand image with a completely new look.

“Craft beer has stampeded across the country and it’s time we let our creativity and experience shine for everyone to see,” said sales director Caleb Guerber.

Just as Grand Teton Brewing’s former branding brought them successfully through their first 30 years, they expect the new brand, a young core leadership and employee team and their new beer portfolio to propel them forward.

“We wanted to ensure our new branding points clearly toward where we are going while paying homage to our roots,” added operations director Chris Furbacher.

30-year legacy

Otto Brothers brew pub back in the day. Brothers Charlie and Ernie founded Wyoming’s first microbrewery in 1988 in Wilson in a building that looks like it was built in 1888. (Grand Teton Brewing Company)

Those historic roots include the founding of the brewery as Otto Brothers’ Brewing. Charlie and Ernie Otto spent a decade perfecting Wyoming’s first craft beers (the company still holds license #1 in Wyoming) at the base of the Pass in Wilson, Wyo.

The operation moved over the hill in 1998 to build a bigger production facility on the corner of Old Jackson Highway and Baseline in Teton Valley, Idaho. The move was a win-win.

Trucking was made easier and with the new location, the brewery was that much closer to the world-renowned clear spring mountain water, and the fertile barley fields and hops farms of Idaho. In 2000, the Ottos changed the brewery’s name to Grand Teton Brewing Company for more regional appeal.

The Furbacher family took over the operation in 2008 and brought GTBC to new heights.

Rebrand will be visual makeover only

Blindtiger came up with a perfect look.

Grand Teton Brewing hired Blindtiger Design, a design firm based out of Seattle, Wash., to bring together the new look. The clean, bright design creates the cohesive imagery the brewery was looking for.

“From the beginning of the process, we wanted to simplify our logo and packaging. Blindtiger achieved all of our goals, while creating a brand that will stand out,” Furbacher said.

To celebrate the new brand, Grand Teton Brewing will embark on a month of events and beer releases. Follow the brewery social media channels for full line up of events and releases.