WYOMING — According to the 2025 Wyoming Economic Impact of Travel report, travel is now one of Wyoming’s most consistently growing industries.

The report states that Teton County saw a 44.6% increase in visitor spending directly related to travel from 2019 to 2025, and a 72.5% increase in tax revenue as a result of visitor travel spending during that same time period.

Direct travel-generated tax revenue increased by $14.5 million in Wyoming from 2024 to 2025.

“Wyoming’s visitor economy continues to prove that when we focus on what’s authentic, people take notice,” Governor Mark Gordon said in a press release. “This record level of spending is more than a number, it reflects real support for our communities, our small businesses and the livelihoods of thousands of Wyoming families. Travel plays an important role in funding essential services like schools and infrastructure, while showcasing the very best of what makes Wyoming special.”

Some key highlights to note from the statewide analysis include:

  • Historic spending: Total travel spending reached $5 billion, a 2.8% increase over 2024.
  • Vital tax revenue: Visitor spending generated $291.8 million in state and local taxes, a 5.2% increase from the previous year.
  • Increased earnings: Earnings for Wyoming workers in the travel industry rose to $1.47 billion, a growth of 2.9%.
  • Job stability: The industry continued to support a robust workforce, maintaining nearly 34,000 direct jobs across the state.
  • Visitor volume: Wyoming welcomed 8.8 million overnight visitors, with 47% choosing to stay in hotels, motels or short-term vacation rentals.

Hannah is a Buckrail Staff Reporter and freelance web developer and designer who has called Jackson home since 2015. When she’s not outside, you can probably find her eating a good meal, playing cribbage, or at one of the local yoga studios. She’s interested in what makes this community tick, both from the individual and collective perspective.