The Gumuchian name represents European craftsmanship and superior design treasured by true cognoscenti. Created by Anita Gumuchian and her daughters, Myriam and Patricia, the internationally acclaimed fine jewelry company celebrates its 40th anniversary with a special two-week pop-up, starting today through June 30, in the Jewelry Salon at Belle Cose At Home off Town Square. As part of the festivities, any purchase made during this time will earn a chance to win a Secret Garden Diamond Pendant Necklace (pictured above).

With four generations of expertise as diamond dealers and designers, the boutique company is proud to do it all, from selecting brilliant diamonds through their family-run offices in Antwerp to the actual manufacturing in New York City. Having an office consisting of only women, the team understands the importance of female empowerment in a traditionally male-dominated industry. They also understand what women want when it comes to uncompromising quality, exquisite design, and wearability. Pieces start at $800, making the collection incredibly accessible for running around and everyday enjoyment.

The “B” Collection pays homage to the plight of the bee, with a portion of proceeds given to sustainable research. The collection starts at $350 (Image Courtesy of Gumuchian)

As avid environmentalists, Gumuchian uses its platform to raise awareness and fund research for bee preservation. “One in every three bites of food consumed in the United States is either directly or indirectly pollinated by bees” explains Myriam Gumuchian. The “B” Collection, inspired by the honeybee and dangers surrounding the species’ decline, led to the collaboration of the collection that gives back. Inspired by Mother Nature Anita and her daughters thrive to not only bring beauty into the world with their designs but also promise to help keep the world beautiful by paying their successes forward. A portion of proceeds from the collection is donated to the University of Minnesota Bee Squad non-profit research program.

Secret Garden Deco Motif Convertible Diamond Necklace and Black Tie Diamond Drop Earrings, prices upon request (Image Courtesy of Gumuchian)

For the collector, Gumuchian offers pieces unlike any other. Ingenious designs include multiple unique ways to wear one piece, like with the Secret Garden Deco Motif Convertible Diamond Necklace. A discrete, hidden clasp allows double strands, a shorter version or the glorious, full 35” length. The three women behind their family-run brand design every piece with an intuitive feel for what modern women of style crave today. Generations of experience combined with pure passion glow through. Quite simply, owning a Gumuchian is owning a piece of art.