JACKSON, Wyo. — Stio has always been inspired by the surrounding environment. The founders of Stio started their brand in the Tetons because they craved a daily connection to nature and the uplift it brings to their lives.
They needed to see mountains, access trailheads and hear spring creeks daily to feed their souls and keep us grounded. The whitebark pine cone became Stio’s logo because it stands for two principles they believe in — naturally inspired design and a strong conservation ethic.
This one species reflected Stio’s values, resonated with meaning from within their own backyard and became a true north for how they built their brand.
As a keystone species of the Northern Rockies, the whitebark pine is not just a longtime local.
For Stio, it’s more than just a symbol or a cause — but an expression of thinking in terms of greater ecosystems, a mindset that is emblematic of how they strive to design their gear and build their community.
Nature still fuels Stio’s efforts to seek function, to think creatively and to emulate its vibrant style.
It guides their practices toward greater responsibility and sustainability — to give back to what gives to them.
This season, Stio underscores that connection with a focus on the small inspirations, but big influence, of their collective and creative Natural Perspectives.
Follow along to see Stio’s four-part video series.
