JACKSON, Wyo. — Occupancy numbers in the months of December and January reflect a consistent decrease seen across Jackson Hole in the past six months, according to a report from the Jackson Hole Chamber of Commerce.
Lodging data from the Chamber reported and projected decreases in occupancy levels for both December 2022 and January 2023 against numbers from the previous year.
The Chamber reported that historically speaking, the past six months in occupancies were -11.8 variance compared to FY20/21, and ADR (Average Daily Rate) was +3.6%. Looking into the future six months, occupancies continue to decline compared to FY20/21 by -7.2% and the ADR is +1.3%.
Kent Elliott, director of destination global sales for Jackson Hole Chamber of Commerce attributed this six-month occupancy trend to the threat of a recession, which has caused the public to be a bit wary of travel.
However, he added that the weakening dollar in Europe and a warming trend may change these projections.
“Perhaps we will see an increase in visitation from our international guests as well as those domestic travelers who were planning on a European ski vacation,” Elliott said.