JACKSON, WY — There’s a new moose in town, and it lives on the wall of Jackson Hole Drug, right off the Town Square.
The 20-by-30-foot mural is a creation of artist Haley Badenhop for the National Museum of Wildlife Art. It features a black and white moose on a bright blue background, with special easter eggs and up-close references to the museum.
Look closely and you’ll find a drawing of the Museum building and references to recognizable museum pieces like Wapiti Trail by Bart Walter, Buffalo Trail by Richard Loffler, Silent Pursuit by Kenn Bunn, and totem patters from Marvin Oliver’s Teton.
It’s also a sneaky, creative marketing tool for the Museum — when mural includes a QR code that directs people to a unique, discounted admission landing page when they take a picture on their phone.
“The Museum’s north-of-town location is part of what makes us so special, but it can also be a drawback as tourists aren’t always aware of us,” says Debbie Phillips, the Museum’s marketing coordinator. “This mural helps us connect with all the visitors in town, letting them know that there is a lot to enjoy during a visit to the Museum.
The mural also features the Museum’s new marketing tagline “More Than Art,” developed this year with New Thought Digital Agency, to promote the Museum as a unique experience.
“Our art is incredible, and it’s literally why we exist, but often visitors comment that they generally don’t like art but they love our Museum,” says Marketing Manager Taylor Woods. “Guests often enjoy views of the National Elk Refuge, the Children’s Discovery Gallery, the architecture of the building, shopping in the Museum Shop, special events, dining at Palate, and educational components of the Museum.” The mural includes depictions of Flat Creek and Sleeping Indian.
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