JACKSON, Wyo. — KÜHL, a premium independent outdoor brand recognized around the world, opened its first retail store in Jackson Hole, Wyoming on Friday, May 19.

Located at 12 Center St in the heart of town, this marks the launch of KÜHL’s fourth retail location in the U.S.

“It is an honor for KÜHL to become the steward of this iconic store located on Jackson Town Square,” said KÜHL founder Kevin Boyle. “Jackson Hole is a special place filled with an amazing history of the wild west, and a mountain culture that forged this way of life.”

KÜHL’s newest Jackson Hole location truly aligns the brand’s roots, identity and passion for the outdoors. The store will be open Monday through Saturday from 10 a.m. to 8 p.m., and Sunday from 10 a.m. to 7 p.m. As summer begins, KÜHL will produce a series of store events and gatherings. All details will be posted through Eventbrite, as well as other local community calendars and media. 

Learn more at KÜHL.com and come along for the ride on Instagram. Or join KÜHL at other store locations including Park City, Utah, Seattle, Washington, and San Francisco, California.