A line of hikers on a trail in Grand Teton National Park. Photo: Nick Sulzer // Buckrail

JACKSON, Wyo. — The Jackson Hole Travel and Tourism Board (JHTTB) launched the “resident tourism sentiment survey” yesterday, Feb. 22.

The 31-question survey aims at collecting the opinions of community members living or working in Teton County on tourism-related topics. Many of the questions ask respondents to rate statements related to tourism on a scale of “strongly disagree” to “strongly agree.” For example, “Residents’ concerns about tourism development are being adequately addressed.”

According to JHTTB, the survey is the first of several opportunities enabling the greater Jackson community to play an active role in developing a Sustainable Destination Management Plan (SDMP).

“We are calling on the community to get involved and help us shape the future of tourism for Teton County by providing input that will help us understand how tourism is impacting them in both good and bad ways,” said Crista Valentino, JHTTB board member and chair of the SDMP committee. “Your survey responses will help us make better decisions about how to shape the future of tourism and ensure it is valuable, not harmful, for our community. The more feedback we get from you, the more the final plan will reflect what you care about most.”

A steering committee of engaged community stakeholders is providing oversight for the planning process. Leading the entire project is George Washington University International Institute of Tourism Studies and Confluence Sustainability.

Several community informational and engagement events are being scheduled for March 2022 and will be announced soon, said JHTTB in a press release.

The survey is available in English and Spanish and can be accessed here.

Lindsay Vallen is a Community News Reporter covering a little bit of everything; with an interest in politics, wildlife, and amplifying community voices. Originally from the east coast, Lindsay has called Wilson, Wyoming home since 2017. In her free time, she enjoys snowboarding, hiking, cooking, and completing the Jackson Hole Daily crosswords.