JACKSON, Wyo. — The Jackson Hole Travel and Tourism Board (JHTTB) released their annual report reflecting on fiscal year 2021, running from July 1, 2020, through June 30, 2021.
The report includes information on lodging tax revenue and spending, marketing and campaigns, hotel occupancy, national park visitation and airport stats by season.
According to the report, from June 2020 to July 2021, a total of $6,884,687 in Lodging Taxes funded the town and county and JHTTB.
A 5% lodging tax is applied to overnight stays at lodging facilities. Three percent is given to the state to fund the Wyoming Office of Tourism and the Wyoming Tourism Board. The remaining 2% stays in Teton County, with 60% of these funds managed by the JHTTB for destination marketing, tourist education, events, and other tourism-related initiatives. The Town of Jackson and Teton County manage the remaining 40% and use the money to mitigate the impacts of tourism on infrastructure.
In fiscal year 2021, the town and county received $2,753,875 from the lodging tax and JHTTB received $4,130,812. According to the report, JHTTB spent 47% of the toal funds, or $1,947,350, on destination marketing/paid media.
Lodging tax revenue was highest in June of 2021 with a total of $750,611 collected.
JHTTB also shared more information on their new project to create a sustainable destination management plan (SDMP). The board has contracted with a consulting team from George Washington University’s International Institute of Tourism Studies working with Confluence Sustainability to lead the SDMP.
The goal of the SDMP is to “create messaging that aligns with the values of our community, attracts visitors who are most desirable for our destination, and educates them on lower-impact ways to enjoy our beautiful surroundings,” Chairman Brian Gallagher said in the report.
The study is set to be completed in September 2022.
The complete report is available here. More information on the sustainable destination management plan is available here.
