JACKSON, Wyo. — With the flip of a switch, Mother Nature changed things up and VIM fitness studio was ready for it. Hype Week is officially on and due to its smashing success, this 1-Week Unlimited pass deal is now extended through Sunday, November 13th. 

The hype continues as a part of VIM’s 10th-anniversary celebration, a kick-off to winter, and launch of their Friday night RALLY classes to raise funds for the return of Rock the Ride this spring. “There is no better time to walk in our doors and celebrate where we’ve been and where we’re going as a small, local business,” says Julie Guttormson, owner of VIM.

Photo: Katy Gray Photography

Take advantage of the 1-Week Hype Unlimited pass for only $39 and experience VIM’s wide variety of dynamic fitness programming available. From their latest addition, Climb (set on new Versa Climbers) to seasonal-specific Strength & Conditioning options. Try the Slide board classes, Bounce, Sculpt, and their tried-and-true authentic Indoor Cycling, Row and Barre. Mix in efficient combos, a dash of yoga, plus feel-good mobility and VIM now has it all to help you stay strong and durable all year long.

Even if you haven’t set foot in Guttormson’s studio, you may recognize her as the endlessly energetic face of Rock the Ride. This team cycling fundraiser became the party of the year fueled by energizing music, dancing, team spirit, costumes and pure fun. From 2016-2020, Rock the Ride proudly raised over $300,000 for local stroke and cardiac patients through St. John’s Health Foundation. This epic event returns Saturday, March 11, 2023 under the new non-profit, Rock On Society. Rock On Society focuses on raising funds for stroke and cardiac patients blindsided by the cost of their experience and recovery. Guttormson created Rock The Ride because of her own stroke in 2006.

Photo: Katy Gray Photography

With that, VIM plans to keep the hype alive all winter with RALLY classes every Friday night. These classes are only $10 and will provide something special weekly like themes, guest DJ’s, sweet give-a-ways and as always, 50% of your RALLY SINGLE proceeds will benefit the relaunch of Rock the Ride. 

Guttormson says that anyone who has been through our doors knows we are more than a fitness studio. VIM is a community filled with energy and enthusiasm, a place for camaraderie and connection. “We’re really proud of what we’ve accomplished throughout the years” says Guttormson, “from a remodel to new fitness platforms that continue to challenge all ages and fitness levels. Add in hybrid options added during the pandemic (livestream and on demand), plus memorable philanthropy and VIM has truly proven its resiliency and dedication to the community.”

VIM was awarded Best Small Business 2021-22 by the Jackson Hole Chamber of Commerce and owner, Julie Guttormson was awarded the WY Women of Influence 2021-22. Guttormson is also a Schwinn® Indoor Cycling Master Trainer.

Learn More: vimstrong.com + rockonsociety.org