JACKSON, Wyo. \u2014 As soon as snow sticks to the ground, all around town and in Teton Village you will find yourself surrounded by Stio, Gold winner for Best Clothing Store in this year\u2019s Best of Jackson Hole. With our loyalty to this hometown business, there is an oddly unavoidable feeling of comfort and pride when we see their whitebark pinecone logo outside of our mountain town: there is a stranger that understands and represents our lifestyle.\r\n\r\n\r\n\r\n\u201cWinning Best of Jackson Hole is really exciting,\u201d says Brand Director Liz Barrett. \u201cThe way this community has embraced Stio is what has led to our success and it is such an honor.\u201d\r\n\r\nSince opening its doors in 2012, Stio has become Jackson Hole\u2019s outdoor apparel brand, and it has been the company\u2019s mission to be a spokesman of the community's lifestyle. \u201cOur branding, our success, our product is all wrapped up in the community\u2019s unique mountain town lifestyle,\u201d says Barrett. \u201cGetting into the Tetons and experiencing this incredible place throughout the seasons inspires the clothing that we make and the stories that we tell. We want clothing to support the lifestyle that we live so we\u2019re not going to make something we don\u2019t want to wear.\u201d It is this authentic voice and style that has made Stio a Jackson Hole staple.\r\n\r\nUsing local athletes and outdoor enthusiasts to represent their brand is paramount to continuing to accurately represent their product. \u201cWe want to represent our clothing through the authenticity of where we live, and we believe there\u2019s no other way to do that than having locals do it.\u201d\r\n\r\n\r\n\r\nThe company\u2019s commitment to our town goes beyond being an ambassador for JH living. \u201cWe would never have the success that we do without this community,\u201d says Barrett, which is why they strive to give back as much as possible. From sponsoring Moose Hockey, Pica\u2019s Downhill Margarita cup, Snow King\u2019s Uphill Course to telling stories for the Bridger Teton National Forest, they use their platform and voice to be stewards of the community and continue to give back.\r\n\r\nWhen it comes to running a business in Jackson, the phrase \u201cwork\/life balance\u201d is critical for this recreation-driven company. \u201cAccess to the outdoors is why we all live here,\u201d says Barrett, \u201cand it\u2019s critical for us to not only talk about balancing our work and play but really facilitating it in our day-to-day life. From entry-level positions to management, this is a belief system we really try to cultivate at Stio.\u201d\r\n\r\nWhen it comes to other local businesses that stand out in Jackson, Barrett listed a handful of restaurants she finds herself frequenting: Glorietta Trattoria, Bin22, and King Sushi. \u201cThey always have a welcoming local vibe, their service staff gets it, and with their open, tight tables you always run into people you know or meet new faces,\u201d says Barrett. \u201cThey are the kind of places that facilitate those loose interactions that contribute to the fabric of our community.\u201d\r\n\r\nWith brick and mortar stores in downtown Jackson, at Teton Village and in Park City, the company is expanding thoughtfully to places where the authenticity of their brand is not lost.