JACKSON HOLE, WYO – The Travel & Tourism Board recently unveiled its campaign strategy—changing its agency of record to do so—in order to promote a “sustainable” Jackson Hole. It’s important for tourists to know what it is that makes our area so special and how they can help us preserve those special qualities when they visit.
But what are those precious assets we are looking to protect? How exactly do we work toward becoming a sustainable travel destination that attracts nearly four million people a year?
Glad you asked.
Leadership of Teton County will be hosting a workshop to identify actions that can be taken to improve our community’s visitor outreach and education related to several sustainability initiatives. Important for this workshop will be an understanding of what businesses and organizations are currently communicating to visitors and how and when they are doing so.
Riverwind Foundation (a Jackson Hole & Yellowstone Sustainable Destination Program) is helping to organize the event.
Timothy O’Donoghue says we have a challenge and opportunity to inform visitors to the Jackson Hole area about a number of local sustainability related issues including waste-reduction and recycling opportunities as part of Teton County’s Road to Zero Waste and the National Park Service Subaru Zero Landfill initiatives. There are also transportation services offered by START Bus and START Bike, and the responsibility to drive safely and avoid collisions with wildlife.
If your business or organization is informing visitors of these subjects, would you be willing to share what information you communicate to visitors and guests? If so, please share your thoughts. Provide the following information by Friday, June 29:
- Name of your business or organization
- Your contact information
- Examples of the different media or means you use to reach out to visitors about these subjects
- A description of your outreach activities, including when or how often you reach out to visitors about these subjects, estimates of how many visitors you reach out to, and how effective this has been
- Any recommendations for improving our destination’s outreach to and education of visitors
A joint workshop between town and county leaders will take place July 9, incorporating the things your business or organization is already doing to promote a eco-friendly Jackson Hole, and may come up with a few new ideas if you are interested in attending.
