JACKSON, Wyo. — Rock On Society, an incorporated Wyoming 501c3 nonprofit, encourages bikers of all abilities to participate in the Seventh Annual Rock the Ride.

Rock on Society was formed last year by event founder and VIM fitness studio owner, Julie Guttormson. 

Rock the Ride is a high-energy, indoor team cycling fundraiser with a portion of funds benefitting the St. John’s Health Foundation Stroke and Cardiac Fund for local patients. Groups of up to six riders can once again ride hard, hardly ride, sing, dance and party the night away, all for a worthy cause. 

Teams dress up in fun costumes. Photo: Katy Gray Photography

The event will be held from 5 to 8 p.m. on Saturday, March 9 at The Virginian Lodge. Rock the Ride will include entertainment, energizing music, fabulous giveaways, great food and of course plenty of coffee! Prizes will be awarded to the teams with the highest mileage, highest fundraising total, most spirit, best costumes and more. Advance registration for “Rock the Ride” is required, due to limited space. To sign up, go to www.rockonsociety.org.

Step 1 – Register a BIKE TEAM or join one

  • Start or join a team of up to six people, each team has one bike. It costs nothing to register, but a minimum of $1200 per bike must be raised. 

Step 2 – Raise Mad Cash

  • Keep fundraising, this is for an amazing cause so AIM HIGH! 60% of all funds raised from Rock the Ride benefit local stroke and cardiac patients at St. John’s Health.
  • Not sure how to fundraise? The Rock On Society Fundraising Team will provide easy, fun and creative ways for how to fundraise through social outlets, email and more.        

Step 3 – Ride, Dance, Party!

  • Get creative with the team theme/costume.
  • Join the Seventh Annual Rock the Ride on Saturday, March 9 at the Virginian Lodge. Doors open at 3:30 p.m. for check-in, bike selection and decoration time, raffle ticket purchase to win amazing prizes, snack grabbing and GET PUMPED UP team rallying. Rock the Ride starts at 5 p.m.!

Since its inaugural year, Rock the Ride has raised over $300,000 for local stroke and cardiac patients.

Julie Guttormson has championed fundraising for this cause, having experienced a stroke herself at the age of 31. Guttormson, a vibrant, active athlete who enjoyed skiing, running, and cycling, had lived in Jackson for only a year when she suffered a stroke from three blood clots in different, major veins of her brain. She was lucky enough to walk away healthy and have great health insurance to pay for her treatment. Because not everyone has the same fortunate outcome, Rock the Ride was born as Guttormson’s personal way to celebrate health, give back to the community and celebrate another year in business. 2024 marks VIM’s 12th anniversary. Her full recovery included completing an Ironman triathlon and launching her fitness studio.

“I had the idea of this event from the day I opened the studio almost 12 years ago,” Guttormson said. “I knew that bringing fun, fitness and people together is what we do best and based on my own experience, I had a platform to help make a difference in people’s lives right here in our community.”

General symptoms of a stroke include:

  • Sudden numbness, tingling, weakness or loss of movement in the face, arm or leg, especially on only one side of the body
  • Sudden vision changes
  • Sudden trouble speaking
  • Sudden confusion or trouble understanding simple statements
  • Sudden problems with walking or balance
  • A sudden, severe headache that is different from past headaches