JACKSON, Wyo. — The Jackson Hole Travel and Tourism Joint Powers Board (JHTTB) announced Tuesday that it was recently awarded a $600,000 Destination Development Program grant from the Wyoming Office of Tourism.
The JHTTB will partner with the University of Wyoming’s Outdoor Recreation, Tourism, and Hospitality (WORTH) Initiative and use $513,129 of funding to develop a tourism dashboard to measure the impacts on the local community, over the next two years.
“Our efforts are focused on developing a destination data bank, a visitor intercept survey and the resident sentiment survey,” said Interim Director of the University of Wyoming’s WORTH Initiative, Dan McCoy.
JHTTB will also partner with Teton County’s Regional Transportation Planning Division to conduct a mobility hub study, using $86,000 of the funding and another $80,000 budgeted from the town and county. The action plan should be completed by June 2024 and key goals include, “identifying successful strategies to manage visitor and resident mobility, evaluating existing conditions of areas where visitors experience transportation congestion, prioritizing best practices and mobility management strategies that may be most successful in Jackson, and a developing mobility hub concept design.”
JHTTB released the Sustainable Destination Management Plan earlier this year, which aims to answer, “how travel and tourism can contribute to the health and well-being of the community and environment without degrading it.”
The 75-page report outlines the current tourism situation, a proposed strategy, an action plan and a governance and implementation plan.
“These public, private and statewide partnerships allow our community to make immediate progress on SDMP priority initiatives that would otherwise still be one to three years in the future,” JHTTB Executive Director Crista Valentino said.
