JACKSON HOLE, WYO – The Doug Coombs Foundation announced a new name and brand identity as the organization continues to expand its enrollment and focus since its launch in 2012.
Coombs Outdoors is the new name for the organization—effective immediately. The announcement was made online yesterday and again at a Coombs Outdoors fundraiser, the inaugural “Coombs Cup Golf Challenge,” yesterday.
The foundation began seven years ago as primarily a ski organization. It has since grown to serve more than 250 kids annually in Teton County through year-round outdoor activities including skiing, hiking, rock climbing, and rafting. The mission of Coombs Outdoors is to empower children and youth to reach their full potential through the life-changing power of outdoor recreation. The name is meant to reflect a more holistic mission and future for the organization.
“We wanted a name that better reflects the work that we do while maintaining our connection to our founding history with Doug and Emily. Also, conversations with some of our families, partners and major donors convinced us that maintaining the Coombs name is important,” said Mary Erickson, executive director for Coombs Outdoors. “The Doug Coombs Foundation has always been associated with skiing, but we do so much more than that. Since outdoor recreation is our primary tool for impacting kids’ lives, Coombs Outdoors resonated with us. We are excited about a new name and fresh look that will grow and evolve with us for many years to come.”
At every stage, outdoors remains at the center of the work of Coombs Outdoors, whether on a hike with a Forest Ranger, a ropes course with a mentoring cohort, or an internship working at our local ski hill. Erickson says the new name more broadly reflects the outdoor focus of activities Coombs participants engage in, while the new look breaks away from the organization’s previously ski-centric logo.
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