A cowboy to the rescue! TV host, OSU grad defends UW's new cowboy marketing campaign Mustang Stallion Buckrail - Jackson Hole, news
Oklahoma Cowboy Courtenay DeHoff produces TV segment defending UW's use of controversial slogan: "The World Needs More Cowboys." (Courtenay DeHoff TV Facebook)

WYOMING (COWBOY COUNTRY) – A cowgirl turned television host who graduated from the ‘other’ Cowboy college (Oklahoma State University) is coming to the rescue of University of Wyoming after several groups, including the school’s own faculty, protested the school’s new enrollment marketing campaign “The Worlds Needs More Cowboys.”

Courtenay DeHoff produced a news short in response to those decrying UW’s use of the cowboy image as sexist and racist. Some of the university’s own faculty expressed a “grave concern” over the use of the cowboy branding, saying they were stunned their own college could be so insensitive to gays, blacks, Natives, and anyone else who may not identify with a white mustachioed male.

DeHoff, a cowgirl (or cowboy, if you prefer) herself, says naysayers are missing the point. And the world, more than ever, needs more cowboys.