JACKSON, Wyo. \u2013 Jackson-based\u00a0Lifekey,\u00a0a technology platform powering the "Tap to" revolution,\u00a0has itself been tapped to participate in the 2020 Startup of the Year SXSW Competition. The event is in its 10th year highlighting the very best rising and diverse startups from the U.S. and beyond. Lifekey will join the ranks of well-known companies that have passed through their events over the past decade, such as GrubHub, BenjiLock, ShearShare, Aperiomics, Maxwell Health, Groupon, and Uber. \u201cEvery revolution needs momentum and pitching at SXSW is the perfect way to get the ball rolling," said Jason Kintzler, founder and CEO of Lifekey. SXSW takes place March 14 in Austin, Texas. It is produced by Established\u2014their 10th year of producing the event. Lifekey will fast-pitch in a lightning round at a private happy hour on March 14 from 6 \u2013 8 p.m. then showcase its innovation to the public from 8 \u2013 11 p.m. at The Venue (516 E. 6th Street). Esteemed judges include Carolyn Rodz, Founder and CEO, Alice (helloalice.com); Ronnie Johnson, VC Analyst, CEAS Investments; Richard Munassi, Director, Tampa Bay Wave; Kira Blackwell, NASA iTech; Danielle Hill, Chief Operating Officer, The Riveter\u00a0and more. Prizes include $10,000 in potential investment from Established Ventures, American Airlines Business Extra points, a feature in the Startup of the Year Podcast, and more. \u201cBeing crowned Startup of the Year would be incredible and I really feel like our\u00a0Tap OS technology coupled with an ecosystem of wearable devices and integration partners is going to surprise a lot of people," explained Kintzler.