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Off-season in Jackson? Recent straw poll shows high lodging percentages

JACKSON, Wyo. — We’ve all noticed it. At a time when the number of people posing for pictures under the antler arches normally starts to thin out, Jackson is still seeing high lodging occupancy percentages according to a new straw poll released by the Chamber.

The Jackson Hole Travel & Tourism Board, in partnership with the Jackson Hole Chamber of Commerce and Destimetrics, has created an Occupancy Straw Poll to get real-time data on occupancy levels in the Town of Jackson. This does not include the National Parks or Teton Village.

The poll looks at occupancy for Friday and Saturday nights with the same ten “in-town” lodging properties. These are also properties that report information for the “Retail Report for All of Jackson Hole” and projects three weeks out.

The “60 Day Advance Occupancy for All of Jackson” report that comes out twice a month reflects all lodging in Teton County. To keep accurate data, the inventory for all of Jackson Hole remains equal to the prior year, but some of that inventory outside of in-town lodging is not open this summer due to COVID-19, which will reflect in lower overall occupancies vs the “In–Town Straw Poll”.

The Occupancy Straw Poll conducted on September 23 indicated average occupancies were 97.6% for the past weekend of September 18. Going into the weekend, occupancy was at 92.9%, indicating that there were some last-minute bookings this past weekend. The average “On the Books” forecast is 95.5% for this coming weekend (which is the highest Occupancy load for an upcoming weekend) and 83% & 65.8% (Oct. 2 and 9) for the upcoming weekends thereafter.

Photo: Jackson Hole Chamber of Commerce

“Based on these ‘On the Books’ forecasts, September continues to be busy and it will continue in October,” the Chamber said in the straw poll. “Based on verbal reports from our Visitor Services Staff, they remain busy with visitors as well as fielding a lot of questions for October.”

So even though we’re just beginning fall, don’t hold your breath for a normal off-season yet.

The Chamber also stated, “We continue to see the Town of Jackson very busy and the re-start of the bridge construction on Broadway will impact traffic…please be patient. Our businesses continue to do the best they can to provide service to our guests.”

The Chamber mentioned that they hope the information can assist local businesses in understanding volumes and prepare for the upcoming weeks.

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