(Lander, Wyo.) – Shoshone Rose Casino & Hotel, Wyoming’s premiere casino and resort destination nestled at the foot of the Wind River mountains, announced the kickoff of their new “Adventure Awaits” campaign today in Lander.
The campaign and adventure program is set to begin June 28th.
“This has been in the works for quite a while and we’re excited to begin rolling it out,” explained Judy Hewankorn, Marketing Director for Shoshone Rose Casino & Hotel.
The campaign, developed by Riverton-based agency, Pitch Media, was designed to leverage the casino & hotel’s beautiful, natural backdrop, as well as all of the outdoor recreation opportunities available just a few steps away.
“There isn’t another casino and hotel with this kind of opportunity,” said Jason Kintzler of Pitch Media.
“The casino and hotel are both an amazing mix — sort of a “modern lodge” — placed right in the middle of one of Wyoming’s most scenic places,” he explained, “There’s going to be adventure around every corner from the minute you book your room.”
Adventure Packages include Moccasin Lake fishing trips, Sinks Canyon hikes, Golf at the Lander Golf Course as well as local mountain biking. The resort has also begun selling fishing licenses and recreation stamps at the hotel. You can learn more about the adventure packages from the website.
Hewankorn said the initial offering will get the program off the ground, and that it will expand to include more options for different levels of adventurer — from family outings to more serious back country explorers.
“This is the first step of really giving people a feel for our brand and identity here at Shoshone Rose,” she said, “We’re looking forward to what’s next.”
The resort will also begin testing helicopter tours on targeted dates this year and hope to offer it regularly beginning in 2018.